Our Regional Team
Hispana was created to help technology vendors manage and optimize their channel marketing efforts across LATAM.
We combine regional expertise with a deep understanding of partner ecosystems, distributors and MDF programs.
Our approach is focused on helping vendors improve partner engagement, optimize marketing investments and generate pipeline through their channel.
10+
Presence across 10+ countries in Latin America
20+
Years of experience in channel and partner marketing
Brenda Cobeaga
CEO & Founder
Brenda has over 20 years of experience in channel and partner marketing across Latin America.
She has worked with global vendors to develop and optimize marketing strategies focused on partner ecosystems, MDF programs and pipeline generation.
Her expertise lies in aligning regional execution with global channel marketing objectives.
Through HISPANA, she helps technology vendors structure and scale their channel marketing efforts across LATAM.
Turning Channel Marketing in LATAM into Pipeline.
Buenos Aires
Urban Station
San Martin 536, PB
Retiro, CABA
Lima
Club Empresarial
Torre Real 3, Vía Principal 165
San Isidro, Lima
Miami
Southest Financial Center
200 South Biscayne Blvd.
Miami, Florida
Contact us
regional@hispanala.com
+54 9 115-240-8080