LATAM Guide

Common Challenges

Many vendors struggle to generate pipeline through partners in LATAM.

• Underutilized or inefficient MDF

• Low partner engagement

• Campaigns that don’t deliver results

• Lack of structured channel marketing approach

Types of Partners & Alliances

Channel ecosystems in LATAM typically include multiple layers of partners and strategic relationships.

• Value-Added Resellers (VARs)

• System Integrators

• Managed Service Providers (MSPs)

• Distributors

• Strategic alliances and local partners

Each plays a different role in demand generation, requiring tailored marketing approaches.

How We Help

We help vendors structure and optimize their channel marketing model in LATAM.

• Clear MDF strategy and planning

• Partner activation frameworks

• Alignment with distributors

• Consistent and scalable approach to generate pipeline